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Filming in Hitchin

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The new Aldi advert for the Winter Olympics has certainly got everyone talking! We have had so many people say they’ve spotted Gatwards on TV that we thought we’d share a few shots from behind the scenes with you!

The film crew set up very early in the morning, using a snow machine to create the wintery scene featured in the advert. The Market Square was covered in a non-slip fake snow, including the front of Gatwards.

Below: The crew setting up with a huge light screen.

Below: The crew blasting out the fake snow onto the cobbles.