Links of London was founded in 1990 by Annoushka Ducas and her husband, John Ayton. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true.

We offer an eclectic mix of men's and women's jewellery in sterling silver and 18 carat gold, with an enviable collection of charms and charm bracelets for you to choose from. We also offer a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift.

Links of London was founded in 1990 by Annoushka Ducas and her husband, John Ayton. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. Annoushka's mother commissioned her to design and manufacture a pair of sterling silver cufflinks, as a gift for her loyal restaurant clients.

So what's so different about Links of London?

Well, we always have something exciting and new to offer. We believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren't expecting to find. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.

Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today we have grown internationally with stores in the UK, Hong Kong, USA and Canada

We love the element of personalisation and allow for engraving on jewellery, embossing on leather or freedom of choice at the charm bar. We like to hint at our sense of British eccentricity and humour in all that we do. But most of all, we love presentation and all of our items are tissue wrapped, pouched, boxed, ribboned and bowed, preserving that element of mystery and indulgence.

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