Before any new OMEGA watch is launched, it passes through rigorous and well defined processes of design, technological development and quality control.

The Art of Design
The creation of a new watch starts with an internal brainstorming session based on a marketing brief which is translated into sketches, then industrial designs and ends with a first 3D prototype.

Technology
Technological development goes hand in hand with the evolution of the design. Our designers and engineers work very closely together when creating a new OMEGA watch. Omega has a long tradition and considerable expertise in manufacturing movements. Therefore, special attention is given to the development of new movements to continue Omega's history. The new Co-Axial movement was developed in conjunction with renowned master watchmaker Dr. George Daniels and our engineers. Following several years of development work, the movement was rigorously tested and the first limited series was launched in 1999. The new De Ville Co-Axial collection was presented in 2001.

The case
The case is one of the key points in developing a new model in terms of design and technology. Special attention is therefore paid to its development: as soon as our designers start to create the watch case as a 3D version on their computer, our engineers are involved, since the dimensions of the case are determined by the size of the movement. The technical development can be carried out at the same time, since the design and the technical development software are compatible.

Dial and Hands
From the start of the development period, prototypes of the dial and hands are produced to give a better impression of the look and the technological requirements for these parts.

The Bracelet
Omega bracelets meet the latest technological and aesthetic criteria within the watch industry. Another important factor is the comfort of the bracelet when worn on the wrist which is ensured by the fine finishing of the Omega bracelets. Special attention was paid to the development of the original De Ville bracelet.

OMEGA Quality
Quality is taken into account from the moment a new idea is born and remains an important theme throughout the entire development period.